Last Revised: May 6, 2024

1. Introduction

This Privacy Notice describes how we collect, use, share, and protect the personal information you share and what rights and options you may have related to the same.

2. Privacy Policy Changes

We may modify this Privacy Notice from time to time to comply with our legal requirements and to account for changes to our services/Website. Changes to this Privacy Notice will be posted on the Privacy Notice link on our Website. The Last Revised date on the top left of the Privacy Notice will identify the date it was last updated.

3. Business Purpose

In order to meet our contractual obligations under the Agreement with you, we have a legitimate business interest and legal basis to collect, process and share your personal information as set forth herein.

4. Personal Information and Categories of Personal Information That We May Collect

Personal information is generally considered to be information that identifies, relates to, describes, is capable of being associated with, or could reasonably be directly or indirectly linked to an individual and/or household. Depending on your jurisdiction, personal information may be called “personal data”; therefore, for purposes of this Privacy Notice personal data shall be considered personal information and have meaning established by applicable law. We may collect the following categories of personal information from you:

a. Personal Identifiers/Contact Information. Information such as name, postal address, email address, company name, and telephone number.

b. Device attributes. Information such as the operating system, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names, device IDs, and other unique device identifiers.

c.Network Information. Information about the network used when you access and use our Website.

d. Financial Information. Credit card number, debit card number, and other financial information.

5. Sources of Personal Information

Sources of personal information are as follows:

a. When You contact us or Use our Website. We receive your personal information when you contact us, create an Account, share Content, acquire merchandise or tickets to an event.

b. Network Data. We also collect your IP address when you access and use our Website. We may use your IP address in order to authenticate a user and/or to prevent fraudulent activity.

c. Device Information. We collect information from and about the computers, mobile devices, and other web-connected devices that you use in connection with our Website.

d. Social Media Platforms. If you access our Website through a Facebook, Instagram, Twitter, or other similar service (“Social Media Platform”), we may have access to the profile information associated with your Social Media Platform account. We may also be able to access information contained in cookies placed on the device used to access and use the applicable Social Media Platform. “Cookies” are text-only pieces of information that a website transfers to an individual’s hard drive or other website-browsing equipment for record-keeping purposes. Cookies allow our Website to remember important information that will make your use of the same more convenient.

6. How Do We Use Your Personal Information?

We use personal information as follows:
To make our Website available you and to provide you with customer support and to respond to your inquiries.
To create, develop, operate, deliver, and improve our Website.
To protect our Website and to enforce our rights under the Agreement (specifically for anti-fraud purposes and to prevent illegal or unauthorized activity).
To verify the identify and/or to authenticate an individual.
For internal purposes such as auditing, data analysis, and research.
To generate aggregated data which is created after removing personal information that identifies you. We may combine that information with information we collect from other users to improve the quality and value of our Website.

7. How Do We Share Your Personal Information?

Service Providers. We share your personal information with vendors who assist us with: (i) making the Website available to you and providing the requested services; (ii) conducting quality assurance testing; and (iii) technical support (“Service Providers”). Service Providers are only permitted to use your personal information in a manner consistent with this Privacy Notice.
Affiliates. We may share some or all of your personal information with one or more Brooklyn Brewery affiliated corporate entities that are directly related to your business relationship with us.

Legal Compliance. We cooperate with government and law enforcement officials and private parties to enforce and comply with applicable law. We may disclose your personal information to government or law enforcement officials or private parties in response to lawful requests when we believe disclosure or sharing is necessary to comply with any legal obligation, enforce the Agreement, respond to claims and legal process, protect our property and rights or a third party, protect the safety of the public or any person, or prevent or stop any illegal, unethical, or legally-actionable activity.

Legitimate Business Purposes. We may also disclose your personal information as necessary to support our legitimate business interest as reasonably determined by us.

8. Shine the Light and Do Not Track Disclosures

a. California Shine the Light Act. Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.

To request a copy of the information disclosure provided by us pursuant to Section 1798.83 of the California Civil Code, contact Us at the e-mail or regular mail address specified in the section below with “California Privacy Request” in the first line. Please note that under this law, we are not required to respond to your request more than once in a calendar year, nor are we required to respond to any request that is not sent to the designated e-mail or mailing address.

b. California Do Not Track Disclosure. Do Not Track is a privacy preference that some users may set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. At this time, we do not recognize or respond to Do Not Track browser settings or signals and we will still receive information. As a result, we may still collect information about you and your internet activity, even if you have turned on the Do Not Track signal.

It is possible that some or all of our third-party advertising partners or members of their affiliate network may participate in consumer opt-out programs. To learn more about internet-based advertising and consumer opt-out programs go to http://aboutads.info/choices or http://www.networkadvertising.org/choices.

9. International Users

We are located in Geneva, New York, U.S.A. If you contact us and/or use our Website you agree to have your personal information processed in the United States. Please note that our Website is directed towards users who reside in the United States. By using our Website and/or contacting us, you consent to the collection, storage, processing, and transfer of your personal information in and to the United States. Applicable law in the United States may not offer the same level of privacy protection as your own.

10. Cookies and Behavioral Advertising

a. Cookies. We and our Service Providers may use Cookies or other tracking technologies, such as pixel tags and web beacons. These are used in order to store content information and preferences, analyze trends, and administer and maintain our Website. We may receive reports based on the use of these technologies from these companies on an individual as well as aggregated basis. We may use Cookies to remember user settings for authentication. You can control the use of Cookies at the individual browser level. If you reject Cookies, you may still access and use our Website, but your ability to use some features may be fundamentally diminished. These technologies help us better understand user behavior. We treat information collected by Cookies and other technologies as non-personal information. However, to the extent that IP addresses or similar identifiers are considered personal information by local law, we accordingly treat these identifiers as personal information.

b. Behavioral Advertising. We may participate in third-party behavioral advertising. This means that a third party may use technology to collect information about your use of our Website so that other parties can provide advertising about products and services tailored to your interests. If You do not want third parties to collect and use Your information in this manner You may opt-out at the Digital Advertising Alliance in the US.

11. Information Security and Confidentiality

No method of transmission over the Internet or method of electronic storage is 100% secure. Although we comply with our legal obligations with respect to the security of personal information, we cannot guarantee its absolute security. We use (and require our Service Providers to maintain) generally accepted standards of organizational, administrative, physical, procedural, and technological measures designed to protect your personal information from improper loss or misuse, and unauthorized access, disclosure, alteration, and/or destruction during processing.

12. Contacting Us

Please contact using the below provided information with any questions and/or requests that you may have:

Big aLICe Brewing
4180 NY-14

Geneva, NY 14456
info@bigalicebrewing.com